Every web page or website owner wants their website to be ranked higher in search engine results so that it is visible to most of the people who make searches on the search engine. Now, the way it works is that using a custom whiteboard animation or any other kind of animated video helps your web traffic spend more time on your website. Now, this increases the dwell time of your website which makes it easier for your website to be ranked higher on the search engine results. What other ways can you use to optimize your web pages and help them rank higher in search engine results?